Introducing the #NeighborhoodEquity Campaign

Children who grow up in disinvested neighborhoods are far more likely to become adults living in poverty.

Where you live usually determines the school your children attend, your degree of neighborhood safety, your access to public transportation or highways, the availability and quality of finance and credit, your employment opportunities, and your social network. These spatial arrangements of opportunity are contoured by our past, and if not changed, they will have serious implications for our future. The geography of opportunity has significant influence on the choices available to us as well as on the shape of the culture we inhabit. Unfortunately, in our society these arrangements continue to carry a footprint of race whether currently intended or not. We can tell much about someone’s life opportunity by his or her zip code. (Powell, 2008)

Where we grow up matters.

Where we find ourselves today is not accidental.

This reality is deeply rooted in inequity. Unfair and unjust systems have colluded to create neighborhoods where families are held in perpetual, generational poverty. This powerfully detrimental “neighborhood effect” is not a random phenomenon but disproportionately affect Black, Brown, and Indigenous populations as a direct result of racial injustice and disenfranchisement.

Where do we go from here?

To bring awareness and action into this reality, we’ve launched the #NeighborhoodEquity campaign. We’re inviting our community to join us in considering the consequences, both seen and unseen, of growing up in historically disinvested neighborhoods, as well as our shared opportunity to set things right.  

We’ve partnered with JKDC on a series of graphics highlighting three crucial aspects of this campaign:
Pink poster of a map marker, titled From Here to Anywhere.

From Here to Anywhere 


The zip code where we start shouldn’t limit where we go


Participate in root-level change by investing in historically disinvested neighborhoods

13 x 19 Poster

Yellow poster of outstretched hands, titled By Neighbor For Neighbor

By Neighbor For Neighbor


Neighborhood change must be driven by neighborhood leaders


Ask neighbors if/how you can help, and serve their goals in a supportive role

13 x 19 Poster

Blue poster of a row of houses, titled Our Place to Be Safe

Our Place to Be Safe


Neighborhood development must not result in neighbor displacement


Avoid developers who prioritize profit over neighborhood wellbeing. Before buying or moving into a property, begin by asking “who lived here before?”

13 x 19 Poster

Also Available

Recommended Resources

The Opportunity Atlas

Which neighborhoods in America offer children the best chance to rise out of poverty? The Opportunity Atlas answers this question using anonymous data following 20 million Americans from childhood to their mid-30s. Now you can trace the roots of today’s affluence and poverty back to the neighborhoods where people grew up. See where and for whom opportunity has been missing, and develop local solutions to help more children rise out of poverty.


Race, Place, and Opportunity

Where we live influences our life chances. Too many blacks still live in concentrated poverty. — Special Report by John Powell The American Prospect